Minnesota Vikings Stadium: Team Unveils 'But-For' Ad Campaign

The Minnesota Vikings continue to explore new potential sources of income to help fund a new stadium for the team. It's been a long and arduous road through Minnesota legislation for the team, who has been trying to explore new ways to get the state to sign off on new financing plans and, accordingly, a new stadium. This has been going on for several years, coming just shy of a decade, really.

Over the weekend, the team unveiled a new finance proposal by way of a newspaper ad campaign. The team calls it the "But-For" Stadium Finance Plan, and it's really simple in execution. The proposal would take the team's players, owners, employees and visiting players income taxes and divert them from the state to the stadium. The deal also would include the sales taxes on all the spending from fans inside the stadium.

In short, the financing plan would take taxes that wouldn't be there if not for the team being in Minnesota, and divert it to building the new stadium, on top of the $407 million that the team already plans to contribute itself (which is noted in the ad as the third-largest private contribution in NFL history). The ad goes on to extol the simple nature of the plan and mostly condemn that process that's failed to get together a strong financing plan thus far:

Sure, there are other financing plans being discussed that raise new revenues, and those plans are acceptable. Problem is, they never seem to leave the discussion stage. So we're now recommending a pure purple financing package.

In February, the Metropolitan Sports Facilities Commission estimated that the team and its various connected revenue streams generated more than $20 million a year in various taxes. The only thing unaccounted for is the lost revenue for the state - but then again, that's sort of covered by the threat that the Vikings will leave town if they don't get the stadium built at the site in Arden Hills.

Trending Discussions

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SB Nation Minnesota

You must be a member of SB Nation Minnesota to participate.

We have our own Community Guidelines at SB Nation Minnesota. You should read them.

Join SB Nation Minnesota

You must be a member of SB Nation Minnesota to participate.

We have our own Community Guidelines at SB Nation Minnesota. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.