Beer will be sold out University of Minnesota football games starting this fall. At a meeting on Wednesday, the university's Board of Regents voted 11-1 in favor of the new alcohol policy, which will allow beer in premium seating and in a marked-off area in the west-end plaza in general seating.
Fans at the Golden Gophers games will be able to buy only two beers at a time. The new policy is expected to generate $1.5 million to $2 million, via Josie Clarey of the St. Paul Pioneer Press.
University President Eric Kaler said the plan is "a pilot program and an ongoing process," and one that will be monitored and studied.
"The university ... will continue to deliver a strong message of responsible alcohol consumption," he said.
In addition, there will be increased security at TCF Bank Stadium and a designated driver program. Fans with premium seats at hockey and basketball games will also be able to purchase beer this coming season.
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