The Minnesota Golden Gophers won their home opener at TCF Bank Stadium last Saturday, cruising to a 44-7 victory over New Hampshire.
Gopher fans had plenty to celebrate during the big win and according to reports alcohol was the drink of choice to toast all of those points.
University of Minnesota officials said approximately 15,327 servings of beer and wine were sold at Saturday's game against New Hampshire - more than twice the University's goal of 7,000 sales set by Associate Athletics Director Scott Ellison last week.
By more than doubling the expected alcohol sales, the gross revenue for alcohol sales was around $111,000. The University gets a commission from all alcohol sales at the stadium this year, which based on these numbers should provide an additional revenue stream to help support the athletic department.
The opportunity to reap the benefits from alcohol sales after opening up TCF Bank Stadium is a no-brainer from a financial point of view for the University. As long as the school can keep the negative side effects of alcohol sales under control, Minnesota may set the standard for other "dry" Big Ten schools to explore allowing alcohol sales to the general public.