With Target Field across the street, Xcel Energy Center across the river, and a new Vikings stadium in the works, Target Center has to feel like the red-headed step child in the market.â†µ
No more, as they have unveiled a $155 million plan to renovate and renew the building.â†µ
To ensure the public knows everything about the project, including how it is funded and what it will look like, there is a new website set up to bring that information to you. Visit TargetCenterRenovation.org for artist renderings, blue prints, and just about every other detail you could possibly want.â†µ
Wondering why they are doing this? The website addresses that right away:â†µ
Target Center hosts nearly 200 events per year and is the 28th busiest building in the nation. It has been a tremendous economic boon for Minnesota for two decades, but it's no longer competitive in the marketplace. Fortunately, we can restore its competitiveness for one-third the cost of a replacement facility.â†µ
A third of the cost? I'm in.