The Minnesota Vikings have been taking a hardline approach with their plans for a potential new stadium to host the team. Bold declarations regarding the team's future in Minnesota and an adamant insistence on the Arden Hills stadium site are both shrewd means to get the point across: build us a stadium, or we're leaving. Now, the Vikings are hoping to further get that point across with a series of ads, beginning with premium spots during the Monday Night Football matchup between Minnesota and the Green Bay Packers.
According to the AP, the campaign will "arm fans and supporters with the facts" and "remind everyone what the Vikings mean to Minnesota." In other words, the commercials will likely talk about the fact that the Metrodome is wearing out, that it's been in use for so long and will try to get across an air of "this team deserves better." Beyond that, expect to see ads personifying Vikings football and its history, to try and tug on the peoples' love for the team.
There will be ads on television, the radio and online.