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Vikings Stadium Update: Naming Rights Could Approach $15 Million

Now that the Vikings' stadium bill has been fully approved by the Minnesota City Council, securing a corporate sponsor for the new park becomes the next priority. And according to Charley Walters of the Pioneer Press, naming rights for the new digs could be quite steep, and will likely fall in the neighborhood of $15 million per year.

Over the stadium's 30-year lease, a $15 million yearly price tag would amount to exactly $400 million for the organization and owner Zygi Wilf, which is a fairly significant chunk of change. Set to open in 2016, the bill for Minnesota's new stadium won by an all-too-narrow 7-to-6 vote of City Council members on Thursday, signaling the end of an arduous process that nearly killed off the fan base. But with Governor Mark Dayton already promising that a Super Bowl will come to town, naming rights for the Vikings' new home might just turn into a bidding in the near future.

For more on the Minnesota stadium situation, stay with SB Nation Minnesota's StoryStream. For more on the Vikings, head over to Daily Norseman. And for full NFL coverage, be sure to check out SB Nation's NFL hub.

Photographs by Micah Taylor, clairity, and Fibonacci Blue used in background montage under Creative Commons. Thank you.